ELSIE BROTHERTON

Elsie Brotherton is an accomplished attorney-turned-fitness entrepreneur with a proven track record in brand development and business growth. She discovered yoga in 2010 while in law school as a tool for stress management, and her passion for the practice quickly deepened. After earning her Juris Doctor from Emory University in 2012, Elsie built a successful legal career specializing in business litigation. However, her entrepreneurial spirit and love for wellness led her to pursue a different path.

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In 2015, she founded Highland Yoga, transforming it from a single studio into a thriving multi-location brand across Atlanta, Alpharetta, Athens, and Nashville.

 

With a deep understanding of brand positioning, strategic expansion, and operational excellence, Elsie has grown Highland Yoga into a leader in the boutique fitness space, known for its strong community and dynamic heated power vinyasa classes.

 

In 2022, she expanded her impact by launching Training Collective, a luxury personal training gym in Atlanta’s Inman Park, further cementing her expertise in fitness business development.

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Her ability to scale businesses, develop high-performing teams, and create strong customer loyalty has earned recognition from outlets such as The Wall Street Journal, CBS News, and Modern Luxury Medicine & Doctors. Beyond her professional ventures, Elsie enjoys spending time with her husband, Bree, and their daughter, Billie, in Serenbe, Georgia.